For product-led B2B businesses

Website design for manufacturers & suppliers.

Help buyers understand the range, find relevant information and make a specific enquiry. We build clear websites for manufacturers, distributors and suppliers with products that need explaining.

Start your project

Clear scope. Agreed price. No surprises.

Technical product website concept presenting a manufactured component with clear product information and an enquiry route

Different readers. Different questions.

Give buyers a useful route into the range.

Review the manufacturing buyer checklist

Procurement teams

  • Product categories and supply capabilities
  • Company identity and contact details
  • A route for product enquiries

Specifiers & technical buyers

  • Applications and product distinctions
  • Specifications and approved documents
  • A contact for technical questions

Distributors & trade partners

  • The range and represented brands, where applicable
  • Markets served and relevant experience
  • A clear route for trade enquiries

Product information

From application to product to enquiry.

Organise categories around buyers’ applications, with the detail beside each product.

Use clear language, units and market information for international buyers. Additional languages and translation are agreed separately.

  • Useful specifications. Supplied data and approved document versions.
  • Credible evidence. Genuine imagery, company details and substantiated product claims.
  • Specific enquiries. Identify the product and requirement; agree any extra fields or routing.
Buyer journey from technical application to product information and a specific enquiry

Catalogue scope

A catalogue website is a distinct scope.

Present your range clearly. Give buyers a direct route to enquire.

  • Catalogue contentAgree categories, product pages, documents and content volume.
  • Content upkeepDecide how the range will be maintained.
  • Additional featuresLarge databases, advanced filters, live stock, trade logins and integrations need separate feasibility and scope assessment.

Our own business

We work with product information in our own business.

The Smartcon Group website brings product navigation, specifications and document requests together. It is our own international materials business, with ownership openly disclosed.

More than a decade of international sales and marketing experience informs how we approach buyers’ technical and commercial questions.

How we work

Map the information.
Then build the website.

  1. 01

    Agree the range and scope

    Share your current site, main categories and buyer groups. We review the content volume and enquiry needs, then agree pages, price and timing.

  2. 02

    Build with approved information

    You supply accurate product descriptions, imagery and documents. We arrange the agreed content into a clear, responsive website.

  3. 03

    Review and launch

    You check specifications and commercial details. We review navigation, document links and enquiry routes before launch, with the agreed package support afterwards.

Packages & scope

Start with the pages.
Account for the detail.

A focused company and product-range website may fit a defined package. Larger catalogues and more complex requirements need Bespoke scoping.

Essential
£595
Up to 4 pages
Business
£895
Up to 6 pages
Bespoke
from £1,295
7+ / tailored

Every package includes a responsive, mobile-friendly build, Semantic HTML, SEO-ready setup and Contact form + spam protection.

Compare packages and inclusions

Practical questions

Make the requirements explicit.

Project requirements sheet covering technical documents, ecommerce and content management

Can buyers download and update technical documents?

Yes. Approved technical documents can be included. If your team needs to add or replace files later, we can assess a managed document area and price it separately.

Can we show products without ecommerce?

Yes. Many B2B sites work better with clear product pages and enquiry routes than checkout. We don’t build ecommerce stores, so online ordering or payment needs to be identified at the start.

Can we update the catalogue ourselves?

Yes. If your team needs to update selected product information, we can assess an appropriate content-management setup and scope and price it separately.

Let’s talk

Tell us what you supply.
And who needs to find it.

Send your website address and a short outline of the range and its buyers. We’ll confirm the scope, timing and next steps.

Start your project

Prefer email? hello@smartconworks.co.uk